The Largest Consumer Group in The World
‘USA Today’ says, “Generation Y sits on top of the consumer food chain.”
Generation Y - Called by many the "New" Baby Boomers (the children of the Baby Boomers). I consider them to be the current influencers of not just the future consumers but also of today’s fastest growing companies.
Here’s why: Because they have more spending power than any other generation in history.
India's Generation Y exceeds half of their population (over 500 Million people 18-30 years of age).
• ‘USA Today’ says, “Generation Y sits on top of the consumer food chain.”
• According to a study by Chico State University of California, in the USA alone there are over 8 million more Generation Y people than the original Baby Boomers.
• They are the largest generation per population in history.
• China has 200 million of them in the 18 to 29 age category and over 367 million of their directly influenced siblings under the age of 18!
• There are nearly 80 million in the United States.
• There are 12 million in Britain
• Noting that Generation Y created the growth of Facebook and YouTube (the world's fastest growing companies EVER), they’re also the best networkers in history - thanks to the technological achievements of the previous generations.
